Who we are

Not only we are the leaders in the U.S. Malta market but for generations we set the Industry standards in the USA and the Caribbean. Furthermore we take pride in being the only company in the U.S. with leading authentic Latin brands. We have distribution from coast to coast with 6 distribution centers and a network of distributors in the whole country.


Masas USA, Inc. Was founded in 1948 as Columbia Coffee Inc, distributing Cafe Bustelo brand to the Italian market in New Haven, CT.


In the 1960′s the Latino community migrated to the metro NY market including Connecticut and Cafe Bustelo became a well-known coffee among the Hispanic community. The company expanded to cover the New England states, in April 1978 the company changed name to MASAS Inc, as it had acquired other lines of distribution other than coffee, primarily Malta and Hispanic sodas. The company opened a second location in the Cambridge, MA to be able to service the market needs in MA, New Hampshire and Rhode Island.


In April 1988 Masas Inc acquired the rights to distribute Malta India (a major beverage in the Caribbean based in Puerto Rico), the #1 in its category for the continental U.S. and Canada. At that time Masas USA, Inc was created with a national distribution for Malta India, selling the product from coast to coast.


Over the years the line of products has grown. Masas USA, Inc became partner with manufacturers of main brands in Central America and Puerto Rico. Nowdays we produce Instant coffee, sodas, juices, snacks, bouillons, creamy soups, sazon, pastas, malta and we also produce private labels to national accounts in the US.